AEO Advantage

Discover how Webflow increased LLM traffic by 42% and conversions by 14% at the same time

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In Person event

About the Event:

Join Amply and Webflow in Lehi, Utah for a high-impact session on how Answer Engine Optimization (AEO) and AI-driven website experiences are redefining how modern brands grow.

​Built for marketing and technology leaders, this event skips the hype and focuses on what works: earning visibility in AI-powered answer engines, driving qualified traffic, and converting that attention into deeper engagement through personalized, AI-enhanced on-site experiences.

​Guy Yalif, Chief Evangelist at Webflow, will take the keynote stage to break down how to win with AEO in 2026—including the strategies, frameworks, and technical foundations top growth teams are using as AI becomes the primary interface for brand discovery.

​Expect clear takeaways, practical frameworks, and insights you can apply immediately—plus a forward-looking view into how high-performing teams are staying ahead.

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Agenda

4:30 - 4:45pm
Introduction
Lead by Bradford Huber, Head of Growth at Amply
4:45pm - 5:30pm
Keynote: AEO Advantage
Lead by Guy Yalif, Chief Evangalist at Webflow
5:30 - 6:00pm
Panel Discussion
Guy Yalif, Dave Christison, Jared Malan, Bradford Huber
6:00 - 7:00pm
Mix & Mingle
Grab something to eat, hang around and chat more about AEO with us
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Speakers

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Key Note Speaker
Guy Yalif
Chief Evangelist @ Webflow
Guy Yalif is a B2B marketing executive with over 20 years of experience helping marketers use AI to drive revenue on websites and across digital advertising. Currently Webflow's Chief Evangelist, Guy has been a marketing leader at Twitter, BrightRoll, Tradeweave, Yahoo, and Intellimize.

He has been a part of four successful exits and was cofounder and CEO of Intellimize. He was also an aerospace engineer and made the oh-so-typical journey from there to CMO.
Panelist
Dave Christison
VP of Marketing @ Awardco
As VP of Maketing at Awardco, Dave brings perspective on how one of Utah's unicorns is thinking about AEO in 2026.
Panelist
Jared Malan
Founder @ aeo.press
As founder of aeo.press and Director of Technology & AI at Edgar Allen, Jared brings deep technical expertise that’s essential in today’s evolving search landscape.
Panelist/Host
Bradford Huber
Head of Growth @ Amply
As Head of Growth at Amply, Bradford brings firsthand insight into how agencies are adopting and applying AEO.
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