Why Choose Webflow for Your B2B Business?

Luke Lewis
Luke Lewis
May 13, 2024

Many B2B brands are turning to Webflow for their website needs. Let's dive into the top five reasons why Webflow is more than just a good choice—it's a smart move for any B2B brand looking to up their web game.

1. Webflow: The Modern All-in-One Platform for B2B Websites

Unlike WordPress, Webflow is a modern, purpose-built website platform that offers a more integrated approach to building your marketing site. You aren't reliant on third-party plugins, which are prone to breaking and degrading performance. Roles and permissions are clearly defined and managed, eliminating confusion around publishing and removing the risk of accidentally breaking your Webflow site. Moreover, the tool provides total flexibility in design and development, while also making it incredibly simple for content managers and contributors to make updates to the site.

2. Streamlined Usability for B2B Marketing Teams

You have two ways to manage your Webflow site: as a designer or as an editor.

Designers are the power users in Webflow. They set and control the layout, visual design, functionality, and optimization of the site. They are the ones creating new templates, new components, and integrating systems into your B2B websites. Webflow has designed a modern, easy-to-use, and easy-to-learn interface for the design role, allowing anyone comfortable with using a tool like Figma to make major changes and design updates on the site.

The second role is that of the editor. Editors can easily update the content of the site, change text, swap out images, and create new collection items (anything that is templated in Webflow is part of a collection). Editors can be given permission to publish to the live site or just stage changes to be reviewed by another user. Editors can't make any changes to the design or layout of pages or templates, which prevents content contributors from breaking or messing with site-wide styles or pages

3. Optimized For Speed and Performance

Webflow is made to be fast and secure. This means visitors get a smooth experience without long loading times. Integrated features such as image optimization and accessibility checks further enhance the user experience, ensuring sites are both fast and compliant with accessibility standards.

4. Built-In SEO Tools

Webflow simplifies SEO by integrating essential features directly into its platform—features that would necessitate additional plugins on other platforms, such as WordPress. Users can effortlessly manage alt text, meta information, and much more through Webflow's design and editor interfaces, thereby driving organic traffic and enhancing search engine rankings.

5. Effortless Maintainability and Scalability

Webflow uses a system of components, templates, and styles. This makes it easy to keep your site looking consistent while also making it quick to add new pages or features. Their "build once, reuse anywhere" philosophy underscores Webflow's efficiency and scalability, making it an ideal choice for growing B2B brands. It's designed to grow with your business.

To sum up, Webflow is more than just a website builder for B2B businesses—it’s a gateway to digital excellence. With its intuitive design platform and powerful features, Webflow equips you to elevate your brand's online presence. Ready to transform your digital strategy with Webflow? Contact Amply today, and let’s create a web experience that sets you apart from the competition.

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Schedule a call with us to start your brand's trip to the stars...or maybe just to talk shop 😉

Cade Biegel

Cade Biegel

Co-founder @ Amply
Luke Lewis

Luke Lewis

Co-founder @ Amply