Pivot website on a phone, held among curved steel rails

An enterprise Webflow website for Pivot

From “modern S2P” to the AI operating system for procurement.

CLIENT

Pivot

FIELD

Procurement software (B2B SaaS)

LOCATION

New York City, USA
Paris, France

PLATFORM

Webflow

SERVICES

Web Design

Webflow Development

Visit Live Site

OVERVIEW

Pivot is an AI-native procurement platform. It runs intake, sourcing, contracts, invoicing and payments on one system, with real-time ERP write-back. More than 100 companies use it, including DoorDash, Lemonade and Wolt. As Pivot moved into US enterprise, we designed and built a new Webflow website to match, then stayed on as a retainer.

THE CHALLENGE

A startup website, selling to the Fortune 500

Pivot’s first site was built fast for an early SMB push. It still read “modern S2P”, not “AI operating system for procurement”. Buyers compared Pivot with Coupa and Zip, instead of seeing a new category.

The look was “dated and start-up”. A new typeface and a signature gradient hadn’t reached the web. And the site now had to win over CPOs, CFOs and heads of procurement transformation, not a generic SaaS visitor.

Billboard reading Most platforms sit beside your ERP. Pivot connects to it.

Pivot intake request cards for velocity and structure

Pivot purchase order card on a dark interface

BRAND SYSTEM

Dark means intelligence, light means product

One rule runs the system: dark sections carry the AI story, light sections show the product.

Pivot colour palette, from white and neutrals to Pivot Yellow, Aquamarine and Teal

Pivot typography specimen in Roobert and DM Sans

WHAT WE DID

Strategy first, then a site built to scale

Strategy. We mapped every legacy URL and folded standalone product pages into clear capability areas. Redirects kept the search equity. The navigation came down to six clear paths.

Design. We explored two concepts, then built a full design system. Two key pages, “The AI operating system” and “AI Studio”, set the patterns before we scaled.

Build. In Webflow, we connected HubSpot forms, rebuilt the ROI calculator, and added site search and an MCP page. We migrated the blog, customer stories, events, guides and webinars into the CMS, and set up conversion tracking. Since launch, we’ve stayed on for animation and SEO work.

Discovery

Information Architecture

SEO-safe Migration

Two Design Concepts

Web Design System

Animated Hero

Webflow Development

HubSpot Forms

ROI Calculator

Site Search

Conversion Tracking

Post-launch Retainer