Catch+Release is a platform that helps brands discover and license video content from creators, empowering brands with valuable content for their marketing campaigns.
The challenge
Educating Users & Improving Lead Conversion
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Catch+Release needed a website redesign that would effectively educate their ideal customer profile (ICP) about their product and its benefits. Their previous website failed to clearly communicate the value of their platform and didn’t allow users to easily discover how the product could solve their problems. The site also struggled to convert visitors into leads, with an outdated design that didn’t portray Catch+Release as the modern, trusted solution they are.
They also wanted to integrate product discovery into the website itself, reflecting their product-led-growth approach, so visitors could experience the platform’s value firsthand.
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The solution
Webflow Migration & Integrated Product
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Amply migrated Catch+Release’s website to Webflow, giving them the ability to manage and scale the site efficiently. We designed a fresh, modern website that better represented the brand’s innovation and expertise.
Key updates included:
- Integrated Product Discovery: We embedded interactive product features directly into the website, allowing visitors to easily understand the platform’s value through product-led-growth elements. This helped educate users on the product's capabilities and benefits while guiding them toward conversion.
- Modern Design: The new design showcased Catch+Release as a cutting-edge solution in the content licensing space, improving both the visual appeal and functionality of the site.
- Enhanced Lead Conversion: With a more intuitive layout, clearer calls to action (CTAs), and seamless product discovery, the site now converts visitors into leads more effectively.
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