Webflow Pricing Explained: Updated for 2025

Webflow pricing can feel complicated. With Site Plans, Workspace costs, e-commerce options, and multiple add-ons, it's easy to get overwhelmed.

This updated guide for 2025 quickly clears things up:

• Clear breakdowns of all Webflow pricing plans
• Simple explanations of Workspaces, e-commerce, and Add-ons
• Quick recommendations tailored to your business type

Whether you're a freelancer, agency, startup, or enterprise, you'll find the right Webflow plan—without paying for features you don’t need.

Let's simplify Webflow pricing once and for all.

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Understanding Webflow Pricing Plans

Webflow offers different pricing plans tailored to various project needs, business sizes, and collaboration requirements. It’s generally divided into 3 main categories, i.e. Free plan, Site Plans, Workspace Plans

Here's a quick breakdown of them:

1. Free Plan

This is Webflow’s starter plan, best for beginners wanting to explore the platform. You can build basic sites and familiarize yourself with the platform, although this plan has limited features and publishing options.

2. Site Plans

These plans are required when you're ready to launch your website live:

• General Site Plans: Best suited for standard websites, blogs, and content-focused sites.
• E-commerce Site Plans: Specifically built for online stores and e-commerce websites, offering features like product management, payment gateways, and sales analytics.

3. Workspace Plans

These are designed for professionals (teams/Webflow agencies) who want to collaborate and design websites, billed on a per-seat basis. This plan includes collaboration features, client billing, permissions, and advanced management tools.

Note: Most Webflow plans offer both monthly and annual billing. Annual billing typically saves you around 20-25%. For instance, the CMS plan costs $29/month when billed monthly, but just $23/month when billed annually.

Now that you have a general understanding of the types of plans Webflow offers, we'll dive deeper into each plan, and help you understand the key differences so you can choose the right plan for you.

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Webflow Site Plans (Detailed Breakdown)

When you’re ready to publish your site on a custom domain, you’ll need a Webflow Site Plan. These plans give you everything you need to host your site, manage content, and grow traffic—with different tiers based on your specific needs.

Here’s a simple breakdown of each Site Plan:

1. Free Plan

Webflow’s starter plan is great for learning the platform or building a basic project without publishing it to a custom domain.

Key Features:

• Host your site on a Webflow.io subdomain
• Up to 2 static pages
• 50 CMS items (for blog posts or similar content)
• 1 GB bandwidth
• Basic site forms

Best for:

Beginners testing Webflow, portfolios, prototypes, or personal experiments.

2. Basic Plan ($14/month billed annually)

The first of the paid site plans, the Webflow basic site plan Ideal for simple, static websites that don't require a CMS—think brochure sites or small business pages.

This is the plan where you start to get access to Webflow’s amazing built-in SEO features like 301 redirects, schema markup support, meta tags, sitemap controls, and structured search controls.

• Key Features:
  • Custom domain connection
  • Up to 150 static pages
  • Unlimited form submissions
  • 10 GB bandwidth
  • Surge Protection (Meaning you won’t be charged extra if your site exceeds bandwidth limit for the first month)
  • No CMS functionality (no dynamic content collections)
• Best For:
• Business websites, landing pages, and portfolios that don’t need dynamic blog posts or CMS collections.

3. CMS Plan ($23/month billed annually)

Webflow’s CMS plan is perfect for content-driven sites like blogs, directories, and portfolio websites that need dynamic pages powered by CMS collections. This is also one of the most popular site plans.

You can create up to 2,000 CMS items which is perfect for content-heavy websites like blogs, product catalogs or extensive portfolios. You also get features like site search from this plan onwards, that lets people quickly find what they’re looking for on large content websites.

• Key Features:
  • All Basic plan features plus:
  • 20 CMS collections
  • 2,000 CMS items
  • 3 content editors
  • Site search functionality
  • 50 GB bandwidth
  • Surge protection (can manage up to 250,000 unique visitors).
  • API access for CMS
• Best For:
• Blogs, content-heavy sites, news platforms, and dynamic websites managed by small teams.

4. Business Plan ($39/month billed annually)

The business plan features make it the most flexible Webflow pricing plan. It takes everything from the CMS plan and adds more, making it ideal for business sites.

Why the most flexible? It lets you choose among 10,000, 15,000, and 20,000 CMS items and bandwidth ranging from 100 GB to 2.5TB. The price of the plan also varies depending on how many CMS items you need and what bandwidth you need, the lowest price being $39 per month (10,000 CMS items and 2.5TB bandwidth), and the highest being $1049 per month (20,000 CMS items and 500GB bandwidth).

• Key Features:
  • All CMS plan features plus:
  • Up to 300 Pages
  • 40 CMS Collections
  • Flexible CMS items (Choose between 10,000, 15,000, and 20,000 CMS items as per your requirements)
  • 10 content editors
  • Flexible bandwidth (Offers 11 bandwidth ranging from 100GB to 2.5TB)
  • Advanced form file upload functionality
  • Increased API limits
• Best For:
• The business plan is Ideal for large businesses, e-commerce sites, and high-traffic blogs requiring extensive content management, robust user interaction, and team collaboration.

5. Enterprise Plan (Custom Pricing)

The enterprise site plan is not priced as a fixed value by Webflow. Instead, they tailor a price based on your requirements and company goals.

In the Enterprise plan, Webflow provides you with scalable and customizable web solutions for high-performance demands.

This allows unlimited CMS items which means you can have large content databases. Bandwidth and monthly visits are also adjusted according to your needs so that the website can handle all traffic spikes. You can also have multiple content editors if required.

Moreover, you get some advanced security features unique to this Webflow pricing like DDoS protection, custom SSL certificates, custom security headers, and private Webflow staging.

With this package, you will be assigned a personal account manager who will give you priority support with custom SLAs. The advanced collaboration tools make working easy among big teams that work on vast web projects too.

(PS: If you are looking for a Webflow enterprise partner to help you with your enterprise website, check out Amply).

• Key Features:
  • All Business Plan features plus:
  • Custom CMS and bandwidth limits
  • Enterprise-grade SLAs (Service Level Agreements)
  • Advanced security compliance (SOC 2, ISO 27001, etc.)
  • Dedicated support team
  • Custom hosting infrastructure
• Best For:
• Large enterprises, SaaS companies, organizations with strict compliance needs, or sites requiring heavy customization and scaling.

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Webflow e-commerce Plans (Detailed Breakdown)

If you want to build an online store on Webflow, you’ll need an e-commerce Site Plan. These plans are designed to help you sell products, manage inventory, accept payments, and customize your checkout—all with Webflow’s no-code flexibility.

Here are some features common in each category of e-commerce plans:

• Custom checkout and shopping cart: Visually curate unique checkout and shopping cart
• 20,000 paid users: Create gated and personalized experiences by charging visitors
• Email product fields
• Email customization: Customize email text and colour to match your branding
• Stripe, PayPal, Apple Pay, and web payments support: Cater to international customers by offering several payment options
• Automatic tax calculation: Calculate taxes at the checkout automatically
• Unlimited sales volume
• Facebook, Instagram, MailChimp, and Google shopping integration: Boost your marketing efforts

Here’s a clear breakdown of each e-commerce plan:

1. Standard e-commerce Plan ($29/month billed annually)

Apart from all the features common to these plans, the Standard e-commerce site plan gives you access to all the CMS plan features.

You can list up to 500 products making it suitable for companies having small catalogs. You can use 2,000 CMS items on this plan. However, there is an additional charge of a 2% transaction fee apart from the PayPal or Stripe processing fee.

• Key Features:
  • Up to 500 products
  • $50K annual sales volume limit
  • 2% transaction fee (Webflow fee on top of Stripe/PayPal fees)
  • Custom checkout and shopping cart design
  • Basic email customization (branded emails)
  • Integrated with Stripe, PayPal, Apple Pay
• Best For:
• Small businesses, boutiques, and creators selling a limited number of products.

2. Plus e-commerce Plan ($74/month billed annually)

You get access to all the Business site plan features with the Plus e-commerce plan. Additionally, it allows listing up to 5000 products making it suitable for businesses with larger catalogs.

There’s no Webflow transaction fee under this plan which saves money as sales volumes grow over time. Also, one can add 10 staff accounts making management easier in a multi-department company setup.

It offers advanced features like unbranded emails for a professional appearance in client communications and enhanced analytics tools, which improve your business’ promotional capabilities.

• Key Features:
  • Up to 5,000 products
  • $200K annual sales volume limit
  • 0% Webflow transaction fee (only payment gateway fees apply)
  • Unbranded transactional emails
  • More powerful e-commerce integrations
• Best For:
• Growing brands, medium-sized online stores, businesses scaling their e-commerce operations.

3. Advanced e-commerce Plan ($212/month billed annually)

Again, with this plan, you get access to all the business plan features. You can have 15 staff accounts, list up to 15,000 products, and there’s also no cap on annual sales volume allowed, meaning unlimited business growth potential.

• Key Features:
  • Up to 15,000 products
  • No sales volume limit
  • 0% Webflow transaction fee
  • All Plus plan features included
  • Advanced marketing integrations
• Best For:
• Large e-commerce stores, established brands, businesses expecting significant online sales volume.

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Webflow Workspace Plans (Detailed Breakdown)

Workspace Plans are for managing multiple sites and collaborating with teammates or clients. They’re essential if you’re a freelancer, agency, or internal team working on Webflow projects together.

Webflow offers different Workspace options depending on whether you’re working in-house (for your own business) or with clients (freelancers and agencies).

Here’s the full breakdown:

For In-House Teams (building sites for your own company)

The in-house workspace plan is for teams who want to have more control over their website. It is divided into four categories, i.e. Starter, Core, Growth, and Enterprise.

‍All of them come with a few common features. Here’s what you get -

• Full design access control
• Maximum of 2 free agency or freelancer guests (except Enterprise plan where you can add up to 10 guests)
• Site transfer
• Two-factor authentication
• Email support

Let’s see what each plan has for you.

1. Starter (Free)

The Starter Workspace Plan is what you get by default once you create an account in Webflow. You can add unlimited paid hosted sites with this plan which is great for prototyping. However, you can have only 2 pages per site.

This plan lacks extensive collaboration features like content editing role, page branching, code export, and more.

You also can’t custom code on this plan which is a huge drawback if you’re a creative web developer.

Key features

• 1 seat
• 2 unhosted (staging) sites
• 50 CMS items per site
• No code export
• Basic permissions

Best For:

Individuals testing Webflow or building internal projects without a hosting plan.

2. Core Plan ($19/month per seat billed annually)

The Core plan was made with small in-house teams in mind allowing up to three team members and 10 commenters. You can also have 10 staging sites on Webflow's servers which come in handy for client presentations or testing.

Under this plan, you get full control over the level of design and admin access each team member gets. You can even control which team members can design, comment, or edit content on each of your Webflow sites.

Key features

• Up to 10 unhosted sites
• 300 pages per site
• 50 CMS items per site
• Custom Code
• Basic permissions and roles
• Code export enabled
• Site password protection
• Enhanced staging capabilities

Best For:

The Core plan works best for small marketing teams or startups that are beginning to standardize their web design process.

3. Growth Plan ($49/month per seat billed annually)

The Growth plan of the Webflow pricing plan enhances team collaboration by supporting up to nine team members and unlimited staging sites.

This plan includes advanced collaboration tools, such as custom roles and permissions, and the ability to set up a team library for consistent branding across projects. It also offers white labelling, allowing agencies to present themselves more professionally to clients.

Key Features

• Everything in the Core plan +
• Unlimited unhosted sites
• Advanced roles and permissions
• Shared team libraries (components, styles)
• Increased publishing limits
• SSO (Single Sign-On) for better security

Best For:

The Growth plan would be best suited for medium-sized teams or agencies who are managing multiple client projects at once.

4. Enterprise Workspace (Custom Pricing)

If you need more than what the Growth plan offers, check out the Enterprise Workspace Plan. This plan includes unlimited team members and everything good from all other plans. What sets it apart is the high level of customization and advanced security features.

With the Enterprise Workspace Plan, you get a dedicated account manager and can request custom integrations if needed. You'll also have access to more in-depth analytics, such as audit logs to track changes. Single Sign-On (SSO) support is included, enhancing security and simplifying user management.

Key features

• Uncapped users
• Page branching
• Up to 30 commenters
• Enterprise-ready scale
• Advanced collaboration
• Advanced security (SSO, SCIM provisioning)
• Guaranteed SLA
• Enterprise security
• Webflow’s customer success team’s guidance
• Enterprise support

Best use cases

This is ideal for large corporations, government agencies or even enterprise-level design agencies that are managing many high-stakes projects at once.

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For Freelancers and Agencies (building sites for clients)

Webflow offers specific workspace plans for freelancers and agencies that were designed around their needs and workflows.

These focus on client management, project organization and scalability.

1. Freelancer Plan

The Freelancer plan allows up to 3 team members to work on 10 staging sites on the webflow.io domain.

It also allows 2 free guest access to keep clients updated with the project's progress. You also get full CMS access on the unhosted sites.

Key features

• Up to 3 users as you build your team
• 10 staging sites on webflow.io domains
• Full CMS access on staging sites
• Free guest access in client Workspaces
• Basic roles and permissions
• 10 free commenters

Best use cases

This plan is great if you want something affordable with all the essential features. So it works well for solo designers, startups, or small partnerships that want to grow their client base.

3. Agency Plan ($35/month per seat billed annually)

The Agency plan is tailored for growing design teams and established agencies, offering several features to support scalability and advanced collaboration. This plan allows up to nine team members and removes the cap on non-hosted projects, accommodating the expansion of your client base.

Key features include advanced collaboration tools, such as custom roles and permissions, ensuring that each team member has the appropriate level of access to specific projects. The inclusion of a team dashboard enhances project management and client organization, streamlining workflows and improving efficiency.

A standout feature of the Agency plan is the ability to build and manage team libraries. This ensures consistency in branding and design across all projects, which boosts efficiency and maintains high-quality standards. Additionally, the plan offers priority support, ensuring that any project-related issues are resolved promptly.

Advanced white labelling options are also available, allowing for full customization of the interface or published sites for clients. This level of customization is particularly beneficial for agencies aiming to provide a tailored experience for their clients.

Key features

• Up to 9 users as you scale your team
• Unlimited staging sites on webflow.io domains
• Full CMS access on staging sites
• Free guest access in client Workspaces
• Advanced roles and permissions
• 10 free commenters

Best use cases

The Agency plan is ideal for established agencies looking to streamline their workflows, coordinate larger teams, and manage multiple complex client projects as they grow.

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Webflow Add-ons Explained

Beyond Site, e-commerce, and Workspace plans, Webflow also offers powerful optional add-ons. These add-ons help you optimize your site’s performance, personalize user experiences, and expand into new markets without needing third-party tools.

Here’s a breakdown of what each add-on offers:

1. Optimize Add-on ($299/month)

Webflow Optimze helps you easily run A/B tests, personalize website experiences for different visitor segments, and optimize conversions—without writing code or using third-party tools.

Key Features:

• Visual, no-code A/B testing
• Personalization based on visitor behaviors or attributes
• Dynamic content variations linked with your CMS
• Experiment tracking and reporting inside Webflow

Best For:

Businesses focused on improving conversions, marketing teams testing landing pages, or anyone running campaigns.

2. Analyze Add-on ($29/month)

Webflow Analyze provides integrated analytics directly inside Webflow without needing external setups like Google Analytics.

Key Features:

• Real-time visitor insights
• GDPR-compliant (no cookie banners required)
• Easy access to top pages, bounce rates, user behaviours
• Actionable insights surfaced through AI

Best For:

Teams that want simple, privacy-compliant analytics built into their workflow without manual integrations.

Pro Tip: Before you decide on which analytics tool to invest in, check out our Webflow Analyze Vs Google Analytics Comparison article to see how they stack against each other.

3. Localization Add-on (Starting from $9/month per locale — Essential Plan)

Webflow Localization enables you to create and manage multi-language versions of your Webflow site, with SEO-friendly localized pages and automatic visitor routing.

Plans:

• Essential ($9/month per locale):
• For smaller, simpler localization needs.
• Advanced ($29/month per locale):
• Adds asset localization (like images and videos), automatic visitor redirection based on language/location, and deeper SEO customization.

Best For:

Businesses expanding internationally, companies serving multilingual audiences, or brands wanting to improve local SEO.

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Which Webflow Plan Fits Your Needs?

Choosing the right Webflow plan depends on two main things:

Who you are (freelancer, business, agency, etc.) and what you need the site to do (simple marketing site, content-heavy blog, e-commerce, collaboration, etc.).

Here’s a quick guide to help you decide:

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How to Save Money on Webflow Plans

Webflow offers a lot of flexibility, but smart choices can help you get the most out of it without overspending.

Here are a few ways to save money:

• Choose annual billing
  Webflow offers about 20–25% savings if you pay annually instead of monthly. If you know you'll be using Webflow long-term, it’s a simple way to lower your overall cost.

• Start with the right plan
  Don’t overbuy features you don't need. For example, if you don't need CMS functionality, a Basic Site Plan is cheaper than CMS or Business Plans. (Read our guide on how to choose the right Webflow hosting plan to make a better decision)

• Limit workspace seats
  Only add paid seats (Full or Limited) for team members who really need design or admin access. Viewers and commenters can still collaborate for free.

• Skip unnecessary add-ons early
  Features like Optimize and Analyze are powerful but not essential for every project. You can always add them later when your site scales.

• Consolidate client billing
  If you're an agency or freelancer, use Webflow’s Client Billing feature. This allows you to charge clients directly for hosting, so you’re not carrying hosting costs yourself.

• Clean up unused projects
  Starter Workspaces have limits on unhosted sites. Removing old drafts or unused projects helps you avoid unnecessary upgrades.

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Final Thoughts on Webflow Pricing

Choosing a plan is just the beginning. Building a site that truly delivers—fast, scalable, and easy to manage—takes expertise.

That’s where we come in.

At Amply, Webflow websites aren’t just something we do—they're what we specialize in. From clean builds to complex migrations, we help companies turn Webflow into a real business advantage. Book a free consultation call to see what we can do for you.

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FAQs: Common Webflow Pricing Questions

1. Can I start building on Webflow for free?

Yes. Webflow’s Free Plan lets you build up to two pages on a Webflow.io subdomain. You only need to upgrade once you want to connect a custom domain or unlock more features.

2. What’s the difference between a Site Plan and a Workspace Plan?

A Site Plan is tied to an individual website and covers hosting, bandwidth, and CMS functionality.

A Workspace Plan is for managing multiple projects and collaborating with team members or clients. You may need both if you're managing several sites or working with others.

3. Do I need a Site Plan and a Workspace Plan?

It depends.

• If you’re just publishing a single site, a Site Plan is enough.
• If you’re managing multiple projects, working with a team, or doing client work, you’ll also need a Workspace Plan.

4. What happens if I exceed CMS item or bandwidth limits?

You’ll either need to upgrade your Site Plan or purchase additional CMS/bandwidth add-ons if your site grows beyond the included limits.

5. Does Webflow charge transaction fees for e-commerce?

Yes, but only on the Standard e-commerce Plan (2% per transaction).

If you choose the Plus or Advanced plans, Webflow waives the transaction fee—you’ll just pay standard Stripe or PayPal processing fees.

6. Is Webflow cheaper if I pay annually?

Yes. Annual billing usually saves you about 20–25% compared to monthly payments. It's a good option if you're committed to using Webflow long-term.

7. Can I upgrade or downgrade my Webflow plan later?

Yes. You can upgrade or downgrade your Site Plan, Workspace Plan, or e-commerce Plan at any time. Changes typically take effect immediately or at the start of your next billing cycle, depending on the plan.

8. Is hosting included in Webflow Site Plans?

Yes. All Webflow Site Plans (Basic, CMS, Business, and e-commerce) include fast, secure hosting as part of the plan—there’s no separate hosting fee.

9. Can I export my site from Webflow?

Yes, but only if you’re on a paid Workspace Plan (Core, Growth, Freelancer, or Agency).

You can export your HTML, CSS, JavaScript, and images. CMS content and e-commerce functionality are not exportable.

11. Can I manage multiple sites under one Webflow account?

Yes. You can create and manage multiple projects in one account using a Workspace Plan. Each live site that connects to a custom domain will still need its own Site Plan.

12. What payment methods does Webflow accept?

Webflow accepts major credit cards like Visa, Mastercard, American Express, and Discover for plan payments. Other payment methods (like PayPal) are not supported directly for subscription billing.

13. Can Amply help build our Webflow site?

Yes—we design and develop custom Webflow sites for B2B companies, SaaS teams, and service businesses. Whether you’re starting from scratch or migrating from another platform, we handle everything from structure and UX to CMS setup and responsive design.

‍14. What if we need help maintaining our Webflow site after launch?

We’ve got you there too. Our Webflow Maintenance service covers ongoing support—like updating content, adding new pages, fixing issues, and keeping performance in check. Simple, flexible, and built for growing teams.