The challenge

5x5 needed a site that reflected its leadership in industrial digital twins without overwhelming visitors. Their old site felt static, buried key concepts in text, and did not guide users through the platform’s features. The goal was to create a modern, tech-forward experience that clearly explains each capability and drives people to explore deeper.

We started by mapping out what matters most for 5x5’s visitors, grouping content into four clear paths (Data Collection, Analysis, Optimization, Automation) so people can find the right section in a click.

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Next, we defined a visual language that feels modern yet approachable. We used the brand’s colors sparingly for emphasis, paired custom icons and 3D illustrations with clean layouts, and added scroll animations to guide the eye without adding clutter.

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Finally, we built the site in Webflow with flexible content blocks and a straightforward CMS. The team can now update pages, swap visuals, or add new resources in minutes, keeping the site fresh as their platform evolves.

The new site feels dynamic and authoritative. Visitors immediately understand the platform’s workflow and can navigate directly to the features they care about.

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The homepage, with its scroll animations, takes you through the entire process from data collection to automation, instantly showing the full value of 5x5.

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Internally the modular CMS and reusable components let the 5x5 team publish updates and launch new demos without developer support. This keeps the site fresh and aligned with their ongoing innovation.