The challenge

Building Trust from the Ground Up

‍

As a newly funded startup, Diversifi needed a complete branding package to quickly position themselves as a disruptive player in the competitive AI space. With seed funding in hand, they needed a fresh logo and identity that would help them punch above their weight and establish credibility in an industry that values innovation and trust.

Additionally, they required a website that not only educated their target audience on their product’s value but also clearly communicated the problem they solve, all while driving conversions from website visitors to leads.

‍

A Modern, Scalable Brand & Website Built for Growth

‍

To help Diversifi stand out in a crowded industry, Amply created an entirely new brand identity that reflected their cutting-edge AI solutions and positioned them as a trusted leader in the field. We developed a modern, memorable logo and visual system that reinforced their innovative approach.

The new website, built on Webflow, was designed to:

• Educate their Ideal Customer Profile (ICP) on their AI-powered solution and its benefits.
• Convert visitors into leads with clear calls to action and an intuitive user experience.
• Empower their small team to manage and scale the site easily. By choosing Webflow, we enabled Diversifi.ai to take control of their site, making real-time updates without needing ongoing technical support.

Establishing Authority and Boosting Lead Generation

The combination of a strong brand identity and an optimized website has positioned Diversifi. as a credible and forward-thinking player in the AI industry. In the months following the launch, they saw an increase in qualified leads and engagement from their target market, driven by a clear message and an easy-to-navigate, performance-driven website.

With Webflow, Diversifi’s team now has the flexibility to update and scale their website as their business grows, empowering them to make changes quickly and efficiently.

‍