If you’re in B2B marketing, you’ve probably heard of Webflow by now. You’ve also probably heard some great things about it and wonder if it’s the right platform for your company’s website. We’re going to be blunt here—if you’re in B2B marketing, Webflow is the best platform to build, maintain, and scale your site. We get it, WordPress is what you’re familiar with, but marketers deserve better when it comes to their most valuable marketing tool—their website.
Are you tired of these WordPress scenarios happening?
You need to make a change to the site but have to go through engineering to do so. Well, they’re busy building the product and will get to it when they can. A few weeks later, you have your requested changes, but it took way too long.
You check your site performance on Google Lighthouse to find that your website is suffering in performance due to the many WordPress plug-ins that cause bloat, tank performance, and affect the SEO and user experience on your website.
You forgot to update one of your plug-ins which can affect your website’s security or cause your website to go down.
You’re scared to do a simple task like adding a blog post cause something else might break on the site.
Your site looks outdated and the messaging is off but because you built on WordPress, making changes to align your website’s messaging and branding is extremely difficult.
Our clients that move from WordPress to Webflow don’t have these problems anymore. Your website is the most valuable asset in marketing. Your marketing team shouldn’t be bogged down by your site, rather your site should be empowering your marketing team to take your brand to the next level. Webflow lets you do that.
The Webflow Difference
WordPress was built as a blogging platform that was shoehorned into being an opensource “all-in-one-site-builder” when in reality, it was never meant to be that.
Webflow is a purpose-built platform built for B2B, and all Webflow’s functionalities and new product features benefit B2B brand and their specific needs.
Let’s talk plug-ins. Anyone that knows WordPress, knows that you need plug-ins to get basic functionality out of your site, sometimes 100’s of plugins. Well, with those plugins comes bloat, which slows down your site and decreases user experience and your performance score in Google Lighthouse (Google’s own tool to measure site health for SEO). Poor Lighthouse scores will have a negative effect on your users’ experience and SEO rankings.
Since Webflow was built using modern technologies and methodologies, you don’t need to use 3rd-party plugins to get basic functionality out of your site. That’s because everything you need is already built into Webflow’s platform. Plugins that you might be familiar with like Yoast are just part of Webflow by nature.
We say this all the time “We haven’t seen a WordPress website that isn’t just a ball of duct tape ready to break.” You or your marketing team shouldn’t have to worry about breaking the site when trying to make simple changes or even adding a new piece of content. Unfortunately, that happens all the time with WordPress sites.
Webflow’s “Editor” mode easily allows anyone on the marketing team from intern (yes you can set role and permissions) to CMO to edit, add, update, and publish changes to the site.
Quickly adapting and scaling your site is essential in today’s fast-paced marketing world. Unfortunately, if you don’t have an engineering/development background, scaling the site can be a huge pain.
Webflow is scalable from startup-level sites, all the way to enterprise. Webflow allows you to build whatever you want. When it comes to building new functionality that is more complex, there can be a learning curve. But when it comes to most marketing functions like building a new landing page, A/B testing, creating a new section, etc, a couple of hours of training and some practice are all it takes for any marketer to feel comfortable to scale the site.
Failure to update the WordPress core, themes, and plugins leaves websites vulnerable to known security exploits. Using outdated or poorly developed themes and plugins can expose websites to potential security issues. This can lead to security threats to your site visitors and downtime to your website.
Webflow is a self-contained platform with industry-leading security features that mean you don’t have to worry about vulnerabilities or attacks. If you require custom security features or compliance with specific standards Webflow can accommodate these needs as well.
WordPress requires you to purchase and maintain a hosting service to host your website. Depending on your hosting provider, many B2B brands are faced with constant downtime and high costs for hosting. Plus the need for a separate hosting service adds to the complexity of maintaining your WordPress website.
Webflow provides managed hosting, taking care of infrastructure for you including SSL certificates, backups, and the ability to have a custom SLA with uptime guarantees.
Webflow pricing has two components: Workspace Seats (designer users) and Site Plans (hosting for each site in your Workspace). The majority of our clients spend under $100/mo total on their Webflow site.
Most of our clients will require 2 designer seats in their Workpsace. These are $20/mo per seat.
Site plans are tiered by traffic, editor users, and CMS items. The majority of our clients fall under the CMS Plan ($23/mo) or the Business plan ($39/mo) for their B2B sites.
Cons of Webflow
We’re not going to pretend Webflow is all pros and no cons, because that’s not true. The main con to Webflow is its power to create anything. Webflow’s flexibility and customization can open itself up to poor developers and designers to use unsystematized and unorganized build structure. Because Webflow is such a powerful tool that allows for so much customization, you have to make sure the agency, freelancer, or team member is setting up a systematized and organized style guide inside Webflow that is following best practices when it comes to building structure. Once this is done, it makes scaling and maintenance a breeze.
In conclusion, B2B brands are increasingly switching from WordPress to Webflow for their websites. The limitations and challenges faced with WordPress, such as relying on engineering for site changes, plugin bloat affecting performance, security risks, and maintenance difficulties, have led marketers to seek a better platform. Webflow addresses these concerns by empowering marketing teams with an intuitive editor, built-in functionalities, better site performance, scalability, and managed security measures. By choosing Webflow, B2B brands can unleash the full potential of their marketing efforts while avoiding the common pitfalls associated with WordPress.
A few Standout Webflow Features
Backups Made a mistake on your site? No worries! Webflow frequently stores backups of your site so you can quickly revert back to the old version if needed.
Native Responsiveness Webflow has built-in responsiveness and breakpoints that are easy to customize and maintain so that your B2B site looks good and provides a great user experience regardless of screen size.
SEO Optimized Webflow was built from the ground up with SEO in mind. It is simple to build and maintain a highly SEO optimized site in Webflow without the need of third-party plugins.
Comments The ability to review and comment on pages and elements is built into Webflow so now your team can collaborate natively on your website projects.
Roles & Permissions Webflow has two main user types: Designers (the ones building the site) and Editors (those that maintain the site from a content standpoint) each with their own permissions for access and publishing.
Publishing & Staging Webflow allows you to connect yoru custom domain to your website and includes a staging environment to publish and review changes before going live.
Sandbox Projects (duplicate site to learn) In Webflow you can easily create duplicate projects to experiment, develop new features in a sandbox environment, and learn without fear of harming your live site.
Community & Training Resources The training material that Webflow provides is awesome and second-to-none. Plus, the Webflow community is highly collaborative and growing constantly so there are always others willing to help if you get stuck.
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About The Author
Cade Biegel, co-founder of Amply, leverages his expertise in design, CRO, SEO, and storytelling to drive accelerated growth for B2B brands through captivating websites and marketing techniques.
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