7 Best Wix Alternatives in 2025 (More Flexible, Scalable, and SEO-Friendly)
Rajat Kapoor
May 20, 2025
8
min
Key Takeaways
Choose a platform that matches your main goal: simple site, custom design, or ecommerce.
If you want visual design control and scaling, Webflow is a strong option.
For the quickest setup with polished templates, consider Squarespace.
Need total extensibility and plugins? WordPress remains the most flexible choice.
If ecommerce is primary, Shopify offers the easiest path to a full store.
Check migration effort, integrations, and long-term costs before you commit.
Building a website with Wix is fast, easy, and beginner-friendly. But as your business or creative project grows, you might start noticing its limits—whether you want more control over your design, struggle with SEO, or need features that just aren't possible without expensive apps.
If you’re feeling stuck, you're not alone.
In this guide, we'll walk you through the best Wix alternatives available in 2025 — platforms that offer more flexibility, better performance, and greater control, without overwhelming you with complexity.
Whether you’re a small business owner, a designer, a blogger, or an entrepreneur, there’s a better fit out there for your next website.
Why Consider an Alternative to Wix?
Wix makes it easy to get a website up and running without touching a line of code. But as your needs grow, you might find yourself bumping into some real limitations.
Here are a few common reasons people start looking for alternatives:
Limited Design Flexibility: Wix’s templates are polished but can feel restrictive when you want full creative control without code.
SEO Challenges: While Wix has improved, it still lags behind in giving users the deep SEO customization options needed to compete seriously.
Performance Issues: Wix sites can get weighed down by heavy templates and apps, leading to slower loading times — which can impact both user experience and SEO.
Scaling Difficulties: As your site grows, you might need more advanced content management, dynamic features, or integrations that Wix doesn’t handle well.
Ongoing Costs: Add-ons and app upgrades can drive up costs over time, especially if you need features that aren’t included in the basic plans.
Wix is a fantastic starting point. But if you’re ready for a platform that gives you more power, flexibility, and performance, it might be time to explore other options.
What Makes a Great Wix Alternative?
When you're thinking about moving away from Wix, it’s important to know what to look for in your next platform. After all, you don’t just want something different — you want something that actually fits your goals better.
Here are a few things that make a strong Wix alternative:
Ease of Use: If you liked Wix for its simplicity, you’ll probably want a platform that doesn’t throw technical hurdles in your way.
Design Flexibility: Being able to fully customize your website — without battling template restrictions — can open up a lot more creative freedom.
SEO Strength: Better control over SEO settings like meta titles, descriptions, URLs, and structured data can make a real difference in how your site performs.
Performance and Speed: A faster-loading site improves user experience and can boost your search rankings — something many Wix users struggle with as their sites grow.
Scalability: As your business or content grows, your website should be able to scale with you — whether that’s through CMS features, e-commerce capabilities, or integrations.
Built-in Hosting and Security: If you’re used to Wix handling hosting and SSL certificates for you, it’s helpful to choose an alternative that keeps those pieces simple too.
Choosing the right platform is about more than just finding another drag-and-drop builder. It’s about setting yourself up for long-term success.
A Quick Look: Wix Alternatives Compared
Before we dive into each platform, here’s a quick side-by-side comparison of how the top Wix alternatives stack up.
This will help you get a sense of which one might fit your needs best at a glance.
Platform
Best For
Ease of Use
Pricing
SEO & Performance
Hosting Included
CMS Features
Plugins Needed?
Webflow
Custom sites, B2B, agencies
Moderate
$$
Excellent
Yes
Full CMS
No
Squarespace
Creatives, small businesses
Very Good
$$
Good
Yes
Limited CMS
No
Shopify
e-commerce stores
Good
$$$
Very Good
Yes
Limited CMS
Yes
WordPress.com
Blogs, flexible sites
Moderate
$–$$
Very Good
Yes
Full CMS
Some
Framer
Portfolios, marketing sites
Very Good
$$
Good
Yes
Limited CMS
No
Duda
Agencies, client websites
Very Good
$$
Good
Yes
Limited CMS
No
Ghost
Publishing, blogs
Good
$$
Good
Yes
Blog-first CMS
No
Webflow
Quick Overview
Webflow is a visual web design platform that lets you build fully custom websites without the need to write code. It combines design flexibility, a built-in CMS, and fast hosting—all in one place.
Webflow’s popularity has continued to grow, especially among businesses, agencies, and creators who want more control than traditional drag-and-drop builders offer. Over 3,500,000 designers and teams now use Webflow to build their marketing sites and landing pages.
Best For
Webflow is best for startups, agencies, and businesses who want full design freedom, scalable CMS capabilities, and built-in SEO performance.
Why People Choose It
People turn to Webflow when they outgrow the limitations of platforms like Wix.
It gives you the power to design exactly what you want, build structured content, and scale — all without managing dozens of third-party apps or worrying about hosting performance.
Pros
Fully visual builder with pixel-perfect design control.
Built-in CMS for dynamic content like blogs, portfolios, and case studies.
Hosting is fast, secure, and bundled into every site plan.
No need for external plugins to handle basics like forms, SEO, or CMS content.
Clean, semantic code optimized for SEO and structured data.
Cons
Steeper learning curve if you're used to simple drag-and-drop editors like Wix.
Native e-commerce features are more basic compared to specialized platforms like Shopify.
Pricing
Free plan available (hosted on a webflow.io subdomain).
Paid site plans start at $14/month (Basic) and $23/month (CMS Plan).
There are also workspace plans for teams and agencies. Hosting is included in every site plan. Learn more about how Webflow pricing is structured on our Webflow pricing explained article.
SEO & AI Visibility
Webflow offers strong SEO tools out of the box:
Custom meta titles and descriptions
Alt text support
Structured schema markup
Custom slugs
Fast site speed for better search rankings
Its CMS structure also makes it easier for search engines (and AI tools) to understand and categorize your content correctly.
Hosting & CMS
Webflow’s hosting is powered by AWS and Fastly’s global CDN, giving you fast page loads and high uptime.
Its built-in CMS is flexible, designed for structured collections like blogs, team members, projects, and more — without needing additional plugins.
Not the Best Fit If…
You’re looking for a super simple website you can set up in 10 minutes, or you need a heavy-duty e-commerce platform out of the box.
If you want a more in-depth comparison between Webflow and Wix, check out our article on Webflow Vs Wix.
Squarespace
Quick Overview
Squarespace is an all-in-one website builder known for its beautifully designed templates and ease of use. It’s built for people who want a polished, professional-looking website without needing to touch code.
Squarespace currently powers over 5.2 million websites and continues to be a go-to platform for creatives, small businesses, and entrepreneurs who want to launch quickly and focus more on content than tech setup.
Best For
Squarespace is best for creatives, small business owners, and individuals who prioritize aesthetics, simplicity, and an all-in-one setup without technical hassle.
Why People Choose It
Squarespace appeals to those who love clean, modern designs and want a website that looks great right out of the box.
It handles hosting, security, and updates for you, making it a popular pick for users who don’t want to deal with plugins, servers, or custom maintenance.
Pros
Beautiful, professionally designed templates across industries.
Very easy to use with an intuitive drag-and-drop editor.
Built-in e-commerce features for small online stores.
Hosting, SSL, and security included in all plans.
Good basic SEO settings without needing extra apps.
Cons
Less design flexibility compared to Webflow or custom-coded sites.
Limited CMS capabilities for more complex or dynamic content needs.
Sites can feel templated if not customized thoughtfully.
Pricing
Plans start at $16/month (Personal plan) and $23/month (Business plan).
Commerce plans for online stores start at $27/month.
All plans include hosting and SSL.
SEO & AI Visibility
Squarespace offers solid built-in SEO tools:
Editable page titles, meta descriptions, and URLs
Automatic image alt text from file names (can be manually customized)
SSL certificates included for better SEO
Clean site structure for easy indexing
While it covers the basics well, it’s not as deeply customizable for SEO as Webflow or WordPress.
Hosting & CMS
Hosting is fully managed by Squarespace — fast, reliable, and secure.
The CMS is simple and built primarily for managing static pages, blogs, products, and galleries. It’s best suited for lighter content needs.
Not the Best Fit If…
You need deep customization, complex CMS relationships, or full control over code and backend functionality.
Shopify
Quick Overview
Shopify is a dedicated e-commerce platform built to help businesses easily create and manage online stores. From small businesses to enterprise brands, Shopify powers over 4.5 million stores worldwide.
While Wix offers e-commerce features too, Shopify is built specifically for selling online — with stronger inventory management, payment integrations, and scalability for growing stores.
Best For
Shopify is best for businesses focused primarily on e-commerce — whether you're selling a handful of products or managing a large, complex catalog.
Why People Choose It
People switch to Shopify when they need a serious, scalable solution for selling online.
It offers built-in payment processing, advanced inventory features, multichannel selling (like Facebook, Instagram, and Amazon), and a huge ecosystem of apps and integrations tailored for e-commerce growth.
Pros
Powerful e-commerce features out of the box.
Easy integration with major sales channels like Amazon, Etsy, and social media.
Secure, fast hosting optimized for online stores.
Massive app store to extend functionality (marketing, shipping, reviews, etc.).
24/7 support with strong e-commerce expertise.
Cons
Monthly costs can add up when you include paid apps.
Less flexibility for non-store websites (not ideal for content-heavy or brochure sites).
Transaction fees apply unless you use Shopify Payments.
Pricing
Plans start at $29/month (Basic), $79/month (Shopify plan), and $299/month (Advanced).
There are also Shopify Plus plans for enterprise-level businesses.
SEO & AI Visibility
Shopify handles SEO basics well:
Editable meta titles, descriptions, and URLs
Automatic sitemap generation
Mobile-optimized themes
However, some deeper SEO customizations (like clean URL control) require apps or workarounds.
For e-commerce, Shopify generally ranks well, but it’s a bit less flexible than Webflow or WordPress on the technical SEO side.
Hosting & CMS
Shopify provides fully managed hosting with unlimited bandwidth, SSL certificates, and excellent uptime.
The CMS is built for e-commerce — product pages, collections, customer accounts — but it’s not ideal for large amounts of purely content-driven pages like blogs.
Not the Best Fit If…
You want a content-heavy website with minimal e-commerce needs, or you’re looking for maximum design flexibility outside of templates.
WordPress.com
Quick Overview
WordPress.com is the hosted version of WordPress that handles the technical setup—hosting, security, and updates—so you can focus on creating content.
It’s different from self-hosted WordPress.org: you don’t need to arrange separate hosting or manually install plugins to get started.
WordPress remains a popular choice for bloggers, small businesses, and creators who want flexibility without getting deep into technical management.
Best For
WordPress.com is best for bloggers, content-driven websites, and small businesses who want more flexibility than Wix offers but prefer not to manage hosting and maintenance separately.
Why People Choose It
People often move to WordPress when they outgrow the limited blogging and content management options on Wix.
It offers better content organization, more control over SEO settings, and access to thousands of plugins (depending on the plan) — all while handling the hosting and security side for you.
Pros
Full blogging and CMS capabilities built-in.
Access to WordPress plugins and themes (on Business plan and higher).
Strong SEO foundation out of the box.
Hosting, SSL, and basic security are all handled automatically.
Huge ecosystem of themes, plugins, and integrations.
Cons
Some features (like plugins, and advanced SEO) require higher-tier paid plans.
Customization flexibility is less compared to self-hosted WordPress.org or Webflow.
Learning curve if you want to deeply customize themes or functionality.
Pricing
Free plan available with WordPress branding.
Paid plans start at $4/month (Personal), $8/month (Premium), and $25/month (Business, required for plugin access).
SEO & AI Visibility
WordPress gives you strong SEO basics:
Custom meta titles and descriptions
Clean, customizable URLs
Built-in XML sitemaps
Mobile-friendly themes
With a Business plan or higher, you can also install dedicated SEO plugins like Yoast SEO for even finer control.
Hosting & CMS
Hosting is fully managed by WordPress with automatic backups, security updates, and SSL certificates.
The CMS is flexible enough to handle everything from simple blogs to dynamic content sites with custom post types (if plugins are enabled).
Not the Best Fit If…
You want total design freedom or need extensive control over your server and backend, like you would get with Webflow.
Framer
Quick Overview
Framer is a newer website builder that focuses on design-first websites with built-in animations, modern layouts, and a smooth visual editing experience.
Originally started as a prototyping tool for designers, Framer has evolved into a full no-code website builder, gaining popularity among startups, freelancers, and creators who want highly interactive, visually polished websites without writing code.
Best For
Framer is best for designers, freelancers, and small businesses that prioritize beautiful, interactive websites and want to move fast without hiring developers.
Why People Choose It
Framer appeals to users who want more creativity and interactivity than Wix offers, without getting into complex code.
It’s loved for its sleek templates, easy animations, and built-in hosting — perfect for portfolios, landing pages, and personal sites that stand out.
Pros
Beautiful, modern templates with motion and interactivity built-in.
Visual editor with smooth drag-and-drop controls.
Fast, secure hosting included automatically.
Built-in SEO tools (titles, meta descriptions, alt text).
Easy to connect custom domains.
Cons
CMS features are still relatively limited compared to Webflow or WordPress.
Not ideal for complex multi-page websites with lots of dynamic content.
Some customization features require understanding Framer-specific workflows.
Pricing
Free plan available (with Framer branding).
Paid plans start at $5/month (Mini site), $15/month (Basic), and $25/month (Pro) for bigger, more customized sites.
SEO & AI Visibility
Framer offers good basic SEO features:
Custom meta titles and descriptions
Customizable slugs
Alt text on images
Responsive, mobile-friendly designs
While it covers the essentials, deeper SEO customizations are more limited compared to Webflow.
Hosting & CMS
Framer provides fully managed hosting with global CDN distribution for fast loading.
It has a simple CMS that works well for small projects like blogs, portfolios, or updates, but it’s not designed for handling complex dynamic structures.
Not the Best Fit If…
You’re building a large, content-heavy website or need a powerful CMS with dynamic relationships and scaling capabilities.
Duda
Quick Overview
Duda is a website builder designed with agencies, freelancers, and SaaS platforms in mind. It focuses on making it easy to create, manage, and scale multiple websites efficiently, with built-in client management tools and automation features.
Duda powers millions of sites globally, and it's especially popular among agencies that want to streamline website delivery for their clients without heavy technical overhead.
Best For
Duda is best for agencies, freelancers, and teams who manage multiple client websites and want an efficient, white-labeled, client-friendly platform.
Why People Choose It
People move to Duda when they want more client management capabilities than Wix offers.
It’s built for speed: pre-designed templates, drag-and-drop building, and site personalization features make it easier to launch multiple sites without starting from scratch each time.
Pros
Built-in client management, permissions, and white-label features.
Very easy-to-use visual editor with pre-built sections and templates.
Fast, secure hosting included with every site.
Good SEO settings like customizable titles, meta descriptions, and URLs.
Dynamic content capabilities through collections and connected data.
Cons
Less flexibility for fully custom designs compared to Webflow.
CMS features are basic compared to WordPress or Webflow.
App ecosystem is smaller compared to bigger platforms like Shopify or WordPress.
Pricing
Plans start at $19/month per site (Basic), with Team and Agency plans offering more collaboration and client management tools.
Custom pricing is available for high-volume resellers.
SEO & AI Visibility
Duda supports all the essentials:
Editable meta titles, descriptions, and URLs
Automatic sitemap generation
SSL included
Mobile-optimized sites
It’s well-optimized for local businesses and small-to-mid-sized client sites but doesn’t offer ultra-granular SEO controls.
Hosting & CMS
Hosting is fully managed by Duda, and delivered via AWS and global CDN networks for fast performance.
The CMS is lightweight, designed for small dynamic content needs (like team pages, and service listings) but not for complex custom data relationships.
Not the Best Fit If…
You want extreme creative control, deep CMS architecture, or need a platform designed for large content-driven websites.
Ghost
Quick Overview
Ghost is a content-focused platform built specifically for publishing — think blogs, newsletters, and online publications.
It’s fast, minimal, and open-source at its core, but Ghost also offers a fully managed hosting service (Ghost(Pro)) for those who want a simple setup without handling servers.
If content is at the heart of your website, Ghost is one of the strongest alternatives to Wix’s more basic blogging tools.
Best For
Ghost is best for bloggers, creators, and publishers who want a clean, fast platform focused purely on writing, publishing, and growing an audience.
Why People Choose It
People move to Ghost when they want a distraction-free, performance-first platform for content publishing.
Compared to Wix’s lighter blog features, Ghost offers more powerful writing, SEO, and newsletter options — all built-in, without the need for tons of plugins.
Pros
Minimalistic, lightning-fast websites optimized for content.
Built-in membership and subscription features.
Strong SEO out of the box with structured content.
Easy to integrate with tools like Stripe, Zapier, and custom themes.
Clean writing and publishing experience without clutter.
Cons
Not designed for complex or heavily customized websites.
Requires some technical familiarity if self-hosting (Ghost(Pro) solves this but at a cost).
Limited drag-and-drop visual editing compared to builders like Wix.
Pricing
Ghost(Pro) plans start at $9/month (Starter) for small personal sites, $25/month (Creator), and higher tiers for professional publishing teams.
Self-hosting Ghost is free, but you'll need a separate hosting setup.
SEO & AI Visibility
Ghost is highly SEO-friendly:
Clean, semantic HTML structure
Built-in support for meta titles, descriptions, and canonical URLs
Automatic XML sitemap generation
AMP support for faster mobile loading
Its structured content is also easier for AI systems and search engines to understand and index.
Hosting & CMS
Ghost(Pro) offers fast, managed hosting optimized specifically for Ghost sites.
Its CMS is focused entirely on content — blogs, newsletters, and memberships — and doesn’t require external plugins to manage basic functionality.
Not the Best Fit If…
You need complex e-commerce features, deep design customization, or a full-service site builder experience beyond content and publishing.
How to Choose the Right Wix Alternative (Quick Decision Guide)
Still not sure which way to go?
Here’s a simple way to narrow things down based on what matters most to you:
What You Need Most
Go With This Platform
A site you can launch today with minimal learning curve
Squarespace
Beautiful, modern design with easy visual editing
Webflow, Framer or Squarespace
Full control over design, layout, and CMS structure
Webflow
A pure writing, blogging, or publishing experience
Ghost
A powerful e-commerce store with room to grow
Shopify
Managing multiple client websites efficiently
Webflow or Duda
A flexible platform for content-driven sites
Webflow
Why We Choose Webflow (and Often Recommend It)
We’ve worked with businesses across industries — startups, agencies, SaaS companies, and service providers.
And while every project is different, one thing stays consistent: when clients are ready to move beyond platforms like Wix, Webflow is usually the one that checks the most boxes.
Here’s why:
It’s fast, reliable, and doesn’t need constant fixing
No bloated templates, no plugin headaches, no sudden slowdowns.
Webflow sites just work — hosting is built in, performance is excellent, and you don’t have to constantly babysit updates or patch gaps with extra apps.
Webflow gives designers and marketers real layout control visually, without needing a developer for every small change.
The CMS is actually built for growth
Adding blogs, updating landing pages, and building resource centers — Webflow’s CMS makes it easy to structure, manage, and scale your content, unlike more basic setups.
SEO comes built-in, not bolted on
Custom slugs, meta fields, schema markup, Open Graph settings, clean performance-first code — all handled natively inside Webflow without third-party plugins.
It works for teams of all sizes
Whether you’re a solo founder building a landing page or a growing team managing hundreds of dynamic content pieces, Webflow can scale with you without extra complexity.
Final Thoughts
Whether you're feeling boxed in by design limitations, frustrated with SEO performance, or needing features that Wix can't easily support, there are platforms that offer a more scalable, flexible way to build and manage your site.
We believe Webflow stands out as one of the best alternatives — not just because it's powerful, but because it gives businesses more control with less friction.
If you're planning to move to Webflow, we can help.
At Amply, we handle full migrations, from design (or redesign), and content structure, to CMS setup, SEO, and everything else, so you don't have to figure it out alone.
Book a free call and we’ll help you make a smooth, stress-free transition from Wix to Webflow.
Short description on the benefits or value you’ll get from using this checklist
Organizes SEO tasks for efficiency
Simplifies keyword tracking and management
Ensures consistent on-page optimization efforts
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Frequently Asked questions
What are the best alternatives to Wix?
Some of the best alternatives to Wix include Webflow, Squarespace, Shopify, WordPress.com, Framer, Duda, and Ghost— depending on what kind of site you need.
Is Webflow better than Wix?
Webflow offers much more design freedom, stronger SEO tools, and better scalability compared to Wix. However, Webflow does have a steeper learning curve, especially for beginners used to simple drag-and-drop editing.
Can I move my Wix site to another platform?
You can't directly "export" a Wix site to another platform because Wix is a closed system. However, you can manually rebuild your site on platforms like Webflow, WordPress.com, or Squarespace — and many agencies (like Amply) offer migration services to make the process smoother.
Which Wix alternative is easiest to use?
Squarespace and Weebly are two of the easiest alternatives for beginners who want a fast, simple setup without needing to learn new technical skills.
Which Wix alternative is best for SEO?
Webflow and WordPress.com are considered stronger choices for SEO because they offer better control over meta fields, site structure, performance, and advanced SEO settings compared to Wix.
How hard is it to switch from Wix to Webflow?
While Wix doesn’t allow direct exporting, rebuilding your site in Webflow can be straightforward with the right plan. You’ll typically recreate pages manually, set up a CMS (if needed), and handle SEO redirects — or you can work with a migration partner to make the process even smoother. Check out our Wix to Webflow migration guide to learn more about the full process.
About the Author
Rajat Kapoor
Copywriter, marketer, and Webflow developer. Rajat focuses on crafting clear, SEO-focused copy for scaling B2B brands.
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