WordPress to Webflow Migration

How Amply Handles Your WordPress to Webflow Migration

Moving from WordPress to Webflow isn't just a tech project, it's a chance to clean up years of patchwork fixes, theme hacks, and plugin bloat. We've done this [50]+ times for fast-moving B2B teams, and we've built a process that protects your SEO, simplifies your stack, and gives your team real control over the site.

Here's what you get when you work with us:

Full Custom Rebuild (With or Without a Redesign)

We don't use automated converters or clunky migration tools. We rebuild your site from the ground up in Webflow, matching your current design or modernizing it while we migrate. Across 50+ migrations, we've maintained a 100% SEO retention rate and an average 2.5-week delivery timeline.

Want to keep your current layout? We've got it. Want to refresh the design while we're at it? Even better, we'll clean up the UX, tighten the structure, and give it a visual upgrade that fits your brand.

CMS Architecture That Scales

We translate your WordPress post types, custom fields, and categories into Webflow CMS Collections that actually make sense. No more content locked inside themes or plugins. Your team gets a structured CMS that's intuitive, scalable, and easy to manage, without touching the design.

SEO & Redirects That Protect Everything You've Built

This is where most DIY migrations go wrong. We migrate all your SEO settings - titles, descriptions, slugs, alt tags, Open Graph, and map every legacy URL to its new Webflow equivalent using 301 redirects. We monitor crawl health in Google Search Console post-launch to make sure nothing slips.

Across all our migrations, we've maintained a 100% organic traffic retention rate. No rankings dropped. No link juice lost.

Plugin-Free Functionality

Popups, dynamic filtering, gated content, forms, search, we've rebuilt all of it using Webflow-native tools or trusted no-code solutions like Jetboost, Memberstack, and Finsweet Attributes. No more plugin updates, no compatibility issues, no surprise breakages.

Post-Launch QA & Ongoing Support

We don't launch and disappear. After migration, we run a full QA pass, monitor performance, and make sure your team is confident using the new site. If you need ongoing help — content updates, new pages, performance monitoring, we offer Webflow maintenance retainers to handle the day-to-day.

Built for B2B Teams Who Want Control

Most of our clients are marketing or product teams that are tired of waiting on developers. We build with you in mind, so your team can ship updates, test ideas, and scale content without bottlenecks.

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WordPress to Webflow Migration: Agency vs DIY vs Freelancer

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Our WordPress to Webflow Migration Process

Here's how we handle a WordPress to Webflow migration, from initial audit through launch and beyond. We've refined this process across 50+ migrations to protect your SEO, preserve your content, and get you live as fast as possible.

Step 1: We Audit Your WordPress Site

Before touching anything, we map out your full site - content types, URL structure, SEO metadata, plugin dependencies, and custom functionality. We create a migration spreadsheet that tracks every page, every redirect, and every piece of functionality that needs to survive the move.

What we look at:

• All pages, posts, categories, tags, and custom post types
• URL structure and slug patterns (exported via Screaming Frog or similar)
• SEO metadata: titles, descriptions, Open Graph tags, schema
• Active plugins and what each one does
• Custom layouts, shortcodes, embedded scripts, and third-party integrations

Step 2: We Export and Clean Your Content

We pull out your content and assets using tools like WP All Export, blog posts, structured data, images, PDFs, and media files. We clean everything for import: stripping HTML tags, removing shortcodes, normalizing special characters, and organizing CSVs by content type.

If you're using custom post types (like events, resources, or case studies), we handle each one separately to keep things clean.

Step 3: We Set Up Your Webflow Project and CMS

We build your CMS architecture in Webflow, translating WordPress post types into CMS Collections with properly mapped fields (title, rich text, slug, featured image, categories, tags). We set up Collection Templates, multi-reference fields, and linked collections for any nested content relationships.

This is where most DIY migrations get messy. We've structured CMS architectures for sites with 150K+ items; We know how to build it right the first time.

Step 4: We Rebuild Your Site in Webflow

WordPress sites can't be "imported" visually, this step is a full custom rebuild. We recreate your layouts in Webflow Designer, starting with global components (nav, footer, shared sections) and building out page-by-page with a consistent class naming system.

Whether we're matching your current design pixel-for-pixel or giving it a refresh, we build with performance and scalability in mind. Interactions, animations, and responsive behavior are all part of the process, but only where they add real value.

Step 5: We Import Your Content

We bring your cleaned content into Webflow using the CMS import tool (CSV format), mapping fields from your export to the new collections. Images get uploaded to the Assets panel and relinked to CMS items.

WordPress images rarely export cleanly. Manual relinking is usually unavoidable, and we handle all of it.

Step 6: We Rebuild Your Plugin Functionality

If your WordPress site relied on plugins for forms, popups, search, filtering, or gated content, we rebuild that functionality using Webflow-native tools or trusted integrations:

• Forms: Webflow's native form block + custom email notifications
• Popups: Rebuilt using Webflow interactions or tools like ConvertBox
• Search: Webflow's native search or third-party integrations
• Gated content, filtering, memberships: Memberstack, Jetboost, Outseta, or Finsweet Attributes

Not everything needs to be a one-to-one rebuild, we often simplify workflows during migration.

Step 7: We Handle SEO & 301 Redirects

This is the step that protects your rankings:

• We reapply all SEO metadata manually - titles, descriptions, alt text
• We set up Open Graph tags for every page
• We recreate schema markup (FAQ, Article, Organization) using Webflow's custom code
• We map every old URL to its new Webflow equivalent using 301 redirects
• We update all internal links to the new structure
• We regenerate and submit your sitemap in Google Search Console

This is non-negotiable for us. We've never lost organic traffic on a migration.

Step 8: We Test Everything

Before anything goes live, we run a full QA pass:

• Click through every page, button, form, and nav link
• Test CMS templates — blog posts, category filters, pagination
• Submit forms, test popups, check embeds, verify mobile responsiveness
• Run broken link checks using Ahrefs or Screaming Frog
• Audit accessibility and performance using Webflow's built-in tools and Lighthouse

Step 9: We Launch and Monitor

Once QA clears:

• We connect your custom domain in Webflow's hosting settings
• We update DNS records (with provider-specific guidance)
• We monitor performance in Google Analytics and Search Console for the first 30 days
• We flag and fix any crawl errors, redirect issues, or indexing problems

You're live, and we are still here to help.

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Common WordPress to Webflow Migration Challenges

Even with a solid plan, WordPress to Webflow migrations can hit a few bumps. Here are some of the common issues we see most often, and how we handle it

• ‍Content doesn't export cleanly. WordPress's default XML export often misses custom fields, SEO metadata, and images. We use specialized export tools and do manual cleanup to make sure nothing gets left behind.
• Plugin functionality needs rebuilding. Sliders, popups, filtering, gated content — if your WordPress site depends on plugins, we find Webflow-native equivalents or rebuild the functionality using tools like Jetboost, Memberstack, or Finsweet.
• Images and media need manual handling. Media files don't carry over cleanly. We download, organize, upload, and relink everything in Webflow — especially for blog posts and CMS items.
• URL structures change. Webflow doesn't use PHP-based URLs, so slugs often need adjusting. Without proper 301 redirects, this breaks SEO and external links. We map every URL before launch.
• Custom post types need restructuring. WordPress custom post types don't directly translate to Webflow CMS. We rethink your content architecture — especially for nested relationships and complex taxonomies — so it works better in Webflow.
• Styling doesn't carry over. You can't import WordPress themes into Webflow. Everything from layout to typography gets rebuilt — which is actually a good thing. It's your chance to clean up inconsistencies and modernize.
• SEO requires manual rework. Even if your SEO was strong on WordPress, every meta title, description, alt tag, and schema needs to be recreated manually in Webflow. Skipping this step is the most common reason for post-migration traffic drops — and it's something we never skip.

Ready to make the switch?

We’ll help you migrate from WordPress to Webflow—cleanly, carefully, and with plenty of room to grow. Whether you’re looking for a 1:1 rebuild or want to refresh the design while you’re at it, we’ve got you covered. Book a Free Migration Call