The SaaS pricing page is the page that drives revenue for the company. It plays a vital role in interacting with potential customers, and guiding them through pricing tiers and business features, making it really important for a successful SaaS strategy. So, pay attention to every point in this article if you truly want to learn how to design the best SaaS pricing page. In this extensive guide, we will cover:
The essential goals of your SaaS pricing page
A structured approach to crafting an effective pricing page
Breakdowns of key sections and their goals
Practical prompts for each section
Real-world examples to illustrate our insights
Now, let's roll up our sleeves and get started!
Saas Pricing Page Template (download above)
The Foundation of a Great SaaS Pricing Page
As our featured example for analysis, we'll be examining Segment's pricing page.
Keep in mind that each business and product is distinctive. So, while pricing pages may differ, we'll guide you through the fundamental elements that should be on every pricing page. These are the core principles that can benefit everyone, regardless of the nature of their business.
Clear and Intuitive Pricing Tiers
The pricing page should be like a neatly wrapped gift – easy to unwrap and understand. Think of your pricing tiers as gift boxes.
Keep them simple; remember simplicity is key.
Less is More: Separate your offerings into three simple tiers, just like Segment does, and they're doing great!
Supportive Copy: Add concise but informative bullet points under each tier.
CTA Buttons: Ensure there are clear calls to action on each pricing tier.
Building trust is essential for your B2B SaaS Pricing Page Design. This section acts as your credibility booster. This section can be linked to testimonials but presented more simply.
You don't need an extensive content block; simple icons of the companies your product can integrate with will do the trick. These icons swiftly convey to customers that your product can connect with the platforms they already know and trust.
Optional but Remarkable: Tier Visual
Now, here's where you can get creative. While it is not a must-have, a visual representation of your pricing tiers can be decisive in influencing the user's decision to make a purchase or not. Like an interactive tab section, it can visually show users how you break up your different tiers.
Interactive Elements: Click on "Team" or "Business" and see the magic happen, just like in the example below!
Of course, this won't be a perfect fit for every product, but it's a fantastic way to step out of the ordinary and assist users in grasping the value of each plan through a more visually appealing approach.
After all, our brains process images and animations 60,000 times faster than plain text.
Simplifying the "Compare Plans" Section
In this section of the SaaS pricing page, potential customers will find detailed information about what they're paying for. It's mandatory to understand how to present our offer effectively.
The Challenge of Information Overload
This section can be tricky. There's a lot of content, and too much information can overwhelm potential clients.
In the pricing tier section at the top of the page, our foremost goal is to streamline and simplify the presentation.
Strategies for Keeping It Simple
High-Level Overview: Use bullet points to give a broad view.
Delving into Details: Below, provide in-depth information. Hover over for extra details, just like those HoverState info tabs.
Also, it's important to keep in mind that some people who visit the pricing page will need to know all the details about what they are paying for.
Addressing User Queries with FAQs
FAQs can be your best friend, providing both SEO value and aiding users in understanding the business's offer.
When it comes to the pricing page, we should ensure that these questions make perfect sense. This page holds a special place on our website, and we should aim to use the FAQ section here not just for SEO but primarily to engage with our users in a meaningful way.
User-Centric FAQs: Answer questions that help users book a demo or make informed decisions.
The Ever-Present Call to Action
A SaaS Pricing Page without a strong call to action element is like a car without wheels – it won't get you anywhere. Without a clear and compelling CTA strategy, all the valuable information on your pricing page becomes useless.
Consistent Banner CTA: To ensure users don't miss the opportunity to take action, maintain a consistent banner / button CTA that remains visible throughout the page. Whether it's a 'Get Started' button or 'Book a Demo,' having this primary CTA prominently displayed ensures that visitors can act at any moment.
Encouraging Action: In addition to a consistent banner CTA, it's essential to remind visitors about the actions we want them to take. Prompt them to 'Book a Demo' or 'Create a Free Account' for immediate access. These actions guide potential customers toward the next step, making it easier for them to engage and convert.
The Next Step For You: Time to Act
Here we are! Now, you should be prepared to design the Pricing Page for a SaaS enterprise on your own. By implementing the strategies we discussed above, you will be able to create an informative, easy-to-understand, and, most importantly, convertible Pricing Page.
Your SaaS Pricing Page is nothing short of your golden key to unlocking conversions and revenue growth. It holds the power to transform visitors into paying customers.
Consider it the gateway where potential customers make decisions about your offering. It's the merging point where curiosity transforms into commitment, and interest translates into action. To maximize its potential, treat your pricing page with the reverence it deserves – as the driving force behind business success.
User-Centric Design Matters
Remember, it's not just about you; it's about your users. Keep their needs in mind, answer their questions, and guide them towards action, just as we demonstrated.